TRC Coffee Program

01 · Designs

The station

Concept renders for the kitchen counter. Dark walnut, black ceramics, one red dot. Everything on the counter earns its place; anything else goes in the cabinet.

Concept render, coffee station in the studio lounge, walnut counter — Concept A · Walnut counter, matte black wall, brass accents. Aiden, Ode, kettle, V60, Hasami cups, Atmos canisters, tray.

Concept render, minimal coffee nook, bone wall and black stone — Concept B · Bone plaster wall, black stone counter, one floating walnut shelf. Kissaten quiet.

Take 2, clarified cold brew over one clear cube with orange peel — Take 2 · The signature. Clarified cold brew, one clear cube, orange oil. Rocks glass, walnut tray.

Tray service: Hasami cup, glass carafe, brew card on a sofa armrest — Tray service · Hasami cup, carafe with the rest of the brew, brew card face up.

Design rules

Palette: Bone #F5F2ED, Charcoal #2C2C2C, Crimson #db1f41, walnut, matte black. Nothing chrome.
Ceramics dark, glass clear, paper cream. No paper cups inside the building.
One red dot per object at most (brew card, canister label, cup base).
Nothing on the counter that is not used daily. Backup stock lives in the cabinet.
Renders are concept art for the counter, not photos of the club.

Counter plan · 72 in × 24 in

Left to right follows the workflow: beans, grind, brew, espresso, tray. Water and milk live below.

02 · Print pieces

Menu card · brew card · member card

Three cards, one printer run. Letterpress on cream cotton, black plus one crimson hit. Shown at true proportion in the TRC brand spec.

MENU CARD · A5, 148 × 210 mm · Crane Lettra Ecru 110 lb cover · letterpress 2/0 (black + Pantone 192 C) · one per tray station, one framed at the counter · qty 100

Brewed for you

Brew card

OriginColombia, Huila

ProducerEl Tiple, Supremo lot

ProcessWashed · 1,650 m

RoastedSept 2, 2026 · for TRC by ________

MethodPour-over · 22 g · 1:16 · 205°F · 3:20

NotesCaramel, red apple, clean finish

Cup score 84.75 · therecording.club

BREW CARD · A6 landscape, 148 × 105 mm · same stock · letterpress frame + fixed labels, variable lines filled by hand in black ink · lives on the tray, member keeps it · qty 500

Your usual

Member card

Member

Drink

Origin

Milk · sweet

Cup

Notes

Staff only · filed in the concierge box · mirrored to the CRM coffee line

MEMBER CARD · 5 × 3 in index · black stock, white ink · pencil-filled by concierge on first visit · qty 200 · CRM field: "coffee" free text, e.g. "Ethiopia, V60, black, Hasami tumbler"

Type: Inter 700 caps for labels, Playfair Display 400 for item names. Logo: white on dark only, crimson dot in the O. Printer options: Moo letterpress, Crane, or a local LA letterpress shop; quote all three on one order.

03 · Specs

Equipment · exact SKUs

Elegant is the buy. Best is what changes if the espresso machine gets replaced with a real one and volume grows.

Slot	Elegant · $4,149	Best · $8,695	Why
Auto brewer	Fellow Aiden · $399	Aiden ×2 · $798	SCA certified, profile per origin, one button. The non-barista's secret weapon.
Grinder	Fellow Ode Gen 2 · $399	Ode + Mahlkönig X54 · $1,048	64 mm flat, single dose, quiet enough for a lounge.
Kettle	Stagg EKG Pro · $199	×2 · $398	Hold temp 205°F, 0.9 L.
Manual brew	Hario V60 02 ceramic · $45 + Hario Switch · $45	Origami M + Switch ×2 · $210	V60 for tableside theater, Switch for forgiving immersion.
Scale	Timemore Black Mirror Basic Plus · $60	Acaia Pearl S · $220	0.1 g, built-in timer.
Storage	Fellow Atmos 3-pack · $188	×2 packs · $376	Vacuum, one canister per origin.
Server + filters	Hario Range Server 600 mL + V60 02 filters 100 ct · $45	Kinto Carat + filters · $95	Glass server for tableside pours.
Espresso	Breville Oracle Jet · $1,999	La Marzocco Linea Micra · $4,500	Jet auto-doses, tamps, steams to a probe. Micra needs 2 hr training per person. Skip the Jet if the current machine is a real 58 mm unit in good shape.
Water	BWT bestmax plumbed · $350 + Third Wave Water ~$80/mo	Same	75 to 150 ppm TDS, 40 to 70 ppm alkalinity. Protects the boiler, fixes the cup.
Ceramics + glass	Hasami block mug ×8 · Loveramics Egg 6.5 oz ×12 · rocks glass ×8 · Kinto Carat ×2 · walnut tray 18 in · $420	$700, same list in Heath	Dark ceramic, clear glass, walnut. Nothing chrome.
Rejected	Jura E8 Miele CM7 xBloom Encore ESP EK43 In-house roaster Superautos make thin oat foam and brown liquid. xBloom is pods. Encore is too slow at 40 drinks a day. EK43 needs 3× the volume. Roasting on site means an SCAQMD permit check (Rule 219 exemption thresholds) plus LA County health and 3 hr a week forever.

Recipes · laminated at the station

House pour-over · V60

22 g coffee · 360 g water · 1:16
Ode setting 6 · 205°F
Bloom 60 g, 45 s
Pour to 200 g by 1:15
Pour to 360 g by 2:00
Drawdown done 3:00 to 3:30
Over 4:00: grind coarser · Under 2:45: finer
Aiden: profile "TRC House", same ratio

Take 2 · weekly batch, 2 L

Cold brew: 250 g coarse, 2 L filtered water, 18 h at 40°F, strain
Clarify: 500 mL whole milk in a 4 L container. Mix the 2 L cold brew with 80 mL fresh lemon juice, pour INTO the milk in one motion, do not stir, rest 2 h at 40°F
Strain through a cheesecloth-lined fine sieve, then through a paper filter; pour the first 250 mL back over the curds until it runs clear
Yield about 2.2 L = 18 serves · keep 7 days at 40°F, labeled
Serve: 120 mL over one 2 in clear cube (True Cubes tray), express orange peel over the glass, discard peel
About $1.50 a serve · 20 seconds at service · run one test batch before printing the card

The Live Room · honey oat cortado

18 g in · 36 g out · 25 to 30 s
7 g honey stirred into the hot shot
120 mL Oatly Barista steamed to 135°F
Never above 150°F, oat scorches
Serve in 6.5 oz Loveramics Egg
No art required · cost about $0.90

Service standard

The arrival

Cup lands within 5 minutes of a member sitting down, unasked, on the tray with the brew card.
Concierge checks the member card first, says "your usual?"
First visit: ask once, write the card, mirror to the CRM coffee line.

Training · 30 min

0 to 5: taste sour vs bitter side by side, why the timer matters.
5 to 15: three Aiden brews, one per origin, taste all three.
15 to 25: two shots to the card, two oat steams to 135°F.
25 to 30: close-out and the member card.

Clean and fresh

Daily: purge wand every drink, water backflush, empty Aiden, wipe chute.
Weekly: Cafiza backflush, Grindz through the grinder, Take 2 batch.
Beans: use day 7 to 21 post roast, never past 28. One week ambient, rest vacuum sealed 1 lb and frozen. Thaw sealed 2 hr.

04 · Beans

Sourcing · what a pound really costs

An 84.75-point green bean is $6.26 a pound raw. After 15% roast loss that is $7.36 before anyone roasts it. Amazon Fresh was $8.17 in Feb 2026. The Amazon price for specialty coffee does not exist; beans alone run about $165 a month more.

Route	$/lb roasted	Grade	Staff time
Amazon Fresh Colombia 32 oz, current (Feb 2026 price)	$8.17	Commercial	None	Today
Green 65 lb box + toll roast · Genuine Origin $6.26 + Yipao $3.50/lb (San Diego, green-weight basis assumed), ÷ 0.85, + about $0.50 freight	$12.00	84.75 pt	30 min every 5 weeks	Best value
Private label, 50 lb minimum · Bellwether	$10.50 to 20	Specialty	None, TRC bags	Best if branded
LA roaster wholesale at 40 lb/mo · Verve, Canyon, GGET, Maru (industry ranges)	$14 to 18	Specialty, named partner	None, training included	Best story
Roast in house · Aillio Bullet R2 $4,099	$16.59 all in	84.75 pt	3 hr/week + permits	No

Week 1 · test

Order one 65 lb Genuine Origin Colombia Huila box, $406.90, free ship.
Get the per-lb toll quote from Moustache Coffee Club, east DTLA, local pickup. They publish no per-lb rate.
Ship 10 lb to Yipao (San Diego, $3.50/lb, 9.9 lb batches) as the priced fallback.
Cup against the Amazon bean with 5 members.

Order green Toll roast quote

Week 1 · apply

Verve wholesale: LA presence, barista training included.
Canyon Coffee: Echo Park, closest brand fit.
Ask for the 40 lb/month price and a "roasted for TRC by" credit on the brew card.

Verve Canyon

Consumption

20 to 50 drinks a day at 20 g: 6 to 15 lb a week, call it 10.
520 lb a year. Current par of 6 bags is one week.
Order every 5 weeks, freeze what week 2 onward needs.
If the toll fee is billed on roasted weight, the figure drops to about $11.

05 · Borrowed

Ten moves from places that are not cafes

Move	Who	TRC version
Drink bundled with the service, never sold	Blind Barber	Cup lands the moment a member sits at the console
Slow brew at the table as the luxury	Eleven Madison Park	V60 brewed in the lounge or control room on request
Borrow a roaster's name	Ace + Stumptown, EMP + Devoción	"Roasted for TRC by" on every brew card
Menu of three, one obsession	Kissaten	House, Origin of the Month, Take 2
A curated flight, not a menu	Koffee Mameya Kakeru	Quarterly three-cup flight night
Brew card on the tray	Specialty standard	Origin, producer, process, roast date, notes
Preference memory	Luxury hotels	Member card plus CRM line, "your usual?"
One ownable signature	Dayglow, Ralph's espresso tonic	Take 2
Staff-led cupping night	Bar Nine	Roaster hosts a members-only cupping, doubles as an event night
Equipment inside the private room	Aman Tokyo	Late-night session tray: Take 2 in a carafe, delivered to the room

06 · Rollout

Four weeks to live

Week	Do	Owner	Spend
1	Order green box, toll-roast quote, Verve and Canyon applications, buy the pour-over station, Third Wave Water, identify the current espresso machine model, send the three cards to print.	Ari	$1,380 gear · $407 beans · ~$600 print
2	30-minute training for every studio assistant. Ceramics and tray arrive. Add the "coffee" field to the member CRM.	Ari + assistants	$420
3	First Take 2 batch. Side-by-side cupping with 5 members: toll roast vs Amazon vs roaster sample. Pick the supplier.	Greg + Ari	$0
4	Menu live. "Your usual?" protocol on. Book the roaster cupping night as an event-pipeline host night. Decide BWT plumb and the espresso upgrade.	Ari, Jacob	$350 water · $1,999 optional

One time

Elegant, keep current espresso: ~$2,750 incl. print
Elegant with Oracle Jet: ~$4,750
Best with Linea Micra: ~$9,300

Monthly

Beans at $12 × 43 lb: ~$516 (Amazon ~$350)
Water, filters, cleaners: $100 to 160
Take 2 and milk: ~$80
All in, about $350 a month more than today

Per drink

Pour-over, 22 g: $0.58
Take 2: $1.50
Live Room cortado: $0.90

Three cups. One ritual. No cafe.